Many of us are familiar with the saying, “The secret to a happy life is warm feet and a warm heart.” Thanks to Fieldsheer and a number of warm-hearted companies, the warm feet will become a reality for those who need it most.

Through the “Feet First” program, the brainchild of Fieldsheer, a technology company that produces high-quality, temperature-controlled apparel under the Mobile Warming® brand, over 11,000 pairs are being donated to a number of charitable organizations. The socks are being donated by businesses affiliated with Fieldsheer, including several of Fieldsheer’s retail customers. That number will continue to grow, as the program will run through the 2023 winter.

Participating companies are presenting their sock donations to local charities of their choosing. Companies involved include D&B Supply, C-A-L Ranch, North 40 Outfitters, Ranch & Home, Al‘s Sporting Goods, L&M Fleet Supply, Buchheits, Theisens, Runnings, and Vance Outdoors. In addition, NBC-TV affiliate WGRZ and Northtown Auto, both located in Buffalo, NY, will take part in the Feet First campaign

The businesses taking part in the program received various quantities of heated socks from Fieldsheer, then earmarked them for charities that can ensure they reach the neediest people served by these organizations.

“We take great pride in giving back to the neediest people in the communities all over the U.S. that support us.”

Several events have already been held in conjunction with the Feet First campaign. WGRZ sponsored an indoor cycling event called “Cycle Nation” at the ADPRO Sports Training Center, the Bills’ fieldhouse and administration building. During the event CPR training arranged by the Bills and the American Heart Association was offered. In addition, Mobile Warming socks were given away to many of the attendees.