BUFFALO BILLS & FIELDSHEER
Kicking off with the 2022/23 NFL season, Fieldsheer is proud to be the Official Heated and Cooling Apparel Partner of the Buffalo Bills.
When we decided to enter the world of sports partnerships and marketing, the Bills were first on our list. With its unpredictable weather, Buffalo is a perfect fit for heated apparel. And we’re thrilled to be associated with everything to do with the Bills: the dedicated fan base in Buffalo, Western New York, and throughout the U.S. and Canada; The Bills Mafia and its charitable contributions; and the most exciting team to watch on Sunday! For us, it’s like winning the Super Bowl.
About Buffalo and Football
Western New York, including Buffalo, is one the snowiest areas in the US, renowned for getting lake effect snow measured in feet, not inches. Late-season games being played in whiteout conditions are a common occurrence.
Then you have Highmark Stadium, the stomping grounds for the Buffalo Bills and their dedicated fanbase. Built as an open-air stadium, it exposes players and fans to unpredictably harsh weather.
And then there is #BillsMafia. Enough said. We are all in!
Regardless of all of this, Bills fans have built a name for themselves to be amongst the most dedicated fans showing their support before, during and after games with subzero wind chills and snow.
Look for Mobile Warming®
Bills fans traveling to Highmark Stadium will find us in the Billevard. Plus, our logos will be seen throughout the stadium on the LED Ribbon, during warm-ups on the big screen, and across various Bills marketing platforms.
Sign-up for our Bills Fans Email Group at this link and receive exclusive Bills fans only offers, information and updates about Fieldsheer and what were doing together with the Bills.